Supermercados Santa María — Fear of Empty Spaces
Ecuador — 2024
Insight
Opening an empty fridge at night triggers a subtle but real fear.
Not because of what’s inside… but because there’s nothing at all.
dea
Turn the everyday moment of opening an empty fridge into a suspenseful scene,
using horror-inspired visuals to dramatize the fear of emptiness.
Position Santa María as the place where that fear disappears —
by always having what you need.
My role
Concept and copywriting.
